How it Works

At C&EN BrandLab we build custom programs that bring your big idea to life. Our strategic process involves you from start to finish with constant optimization.

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You tap into our data.

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You’ll own signature editorial content

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You’ll use our audience as a platform.

Latest Work

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see case study

Increasing Brand Affinity with Compelling & Interactive Content

Following a successful collaboration with C&EN BrandLab in 2017 on the The Chemours Company’s native series, “The Future of Chemistry”, the company knew a content strategy would increase brand affinity in 2018.

see case study

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Anton Paar wanted to showcase themselves as a market leader and innovator in several niche application areas, measuring zeta-potential. Specifically, they needed to demonstrate to potential buyers the capabilities and value propositions of three different highly complex instruments, all used in similar application areas.

see case study

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Why C&EN

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Scientists rely on the C&EN newsmagazine and cen.acs.org for research and analysis to do their jobs. C&EN’s integrated network with ACS Publications and the American Chemical Society attracts more than 33 million scientists, engineers and R&D professionals around the globe – an audience that you can’t reach anywhere else. About Us

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Native Articles

Custom storytelling in the pages of C&EN and online

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Webinars

Showcase your company’s experts, discuss your technologies, or sponsor a C&EN editorially-led initiative.

Learn more

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Generate leads through high value technical information

Thermo's success story

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BlogLab

How Brand Perception Influences Buyers in the Chemical and Life Sciences Space

Do you know what drives buyers to purchase your products? What influences buying teams to consider your brand in the first place? We studied these questions and presented our findings in a recent webinar.

Let’s Get Started. Book a Consultation.

We build custom programs that bring your big idea to life. Get in touch today.